How Valuable A First Page Google Ranking Is
The world is changing and with a dynamic world comes a dynamic business environment. Gone are the days when advertising was depended on as the key marketing strategy for businesses. Forget the yellow pages and tons of expenditure on advertising. Search Engine Optimization (SEO) is the new advertising. Granted, there is still a large number that spends thousands monthly on advertising. You would agree with me that this type of investment has fast become useless. People have shifted from the Yellow Pages to computers and smartphones.
Time has come when every business needs a top Google ranking. It is almost as if your business is at a higher risk of failing if it is not ranking top in Google. It really does not matter what type of business you run; ranking at the top of Google remains essential. I have witnessed both small and large businesses cash in on the benefits of SEO.
From lawn care services to personal injury attorneys settling seven-figure cases, SEO is helping businesses flourish by multiplying the number of clients. My point is that every business owner intent on acquiring more business needs to explore his/her SEO options. With an SEO experience such as mine, why not let me drive traffic to your business?
The need for an SEO expert
Many people do not understand the value of SEO and the few that do are sometimes misguided into thinking they can do it in-house. This is a laughable mistake as SEO is not a constant phenomenon. It is one that is always changing. Such an environment can only be handled by someone who is well versed with SEO; an expert. SEO is a type of marketing that calls for years of experience with Google and other such engines. There is Yahoo, and then there’s Bing, but Google controls 80% of internet traffic.
Dominating on Google is therefore key.
Companies that have attempted to undertake it on their own know that it is an uphill task. This is because the goal of SEO is not only to achieve ranking in Google but also to maintain this ranking for years. This is difficult because Google rolls out new algorithms almost monthly. You may, therefore, get smashed and even attract a penalty if you don’t understand SEO. Also, SEO takes time particularly for new websites; therefore I always advise clients on what to expect as per competition and the market.
Did you know that 95% of people don’t go past the first page? That’s right…. there used to be a day when you could have a website and because not alot of businesses had them you would rank and get clients no matter how crappy your html website was. Those days are long gone. If you want to rank in google you better be able to make the search engines