What Is Remarketing
I’m sure you have noticed that you visited a website recently then you see ads from that website following you around the internet and social media? This is retargeting in its simplest form.
And this is how it works. You visit a website which included a remarketing pixel. This cookie is now following you all over the internet and trying to remarket you that websites products or services.
Why? On average it takes us 7 encounters to make a purchasing decision. This is why traditional print advertising campaigns work, but take for ever.
What does this mean for you? It means you can get really strategic with your marketing. And if you don’t get on board you can be sure your competition will, and you will get left in the dust.